{ "capture_date": "2026-09-24", "ai_overviews": [ { "id": "G03", "chapter": "escape", "query": "perfumes that smell like holiday", "capture_date": "2026-09-24", "market": "UK Google · English · signed out", "headline": "Holiday-scent results are led by editorial guides and fragrance retailers.", "summary": "The recorded answer split holiday scents into summer beach holidays and festive winter holidays. That ambiguity matters when interpreting the search demand.", "answer_steps": [ { "label": "Beach holiday", "text": "Sunscreen and coconut; sea salt and marine accords; neroli and citrus." }, { "label": "Festive holiday", "text": "Vanilla and sugar; smoke and clove; chestnut and cinnamon." } ], "sources": [ { "name": "The Perfume Society", "title": "Suncream Scents: that ‘holiday smell’, bottled!", "type": "Specialist editorial", "placement": "AI Overview source card + inline source", "url": "https://perfumesociety.org/suncream-scents-that-holiday-smell-bottled/", "url_status": "Source destination matched", "source_link_id": "G03-A0", "link_verification": { "url": "https://perfumesociety.org/suncream-scents-that-holiday-smell-bottled/", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "Suncream Scents: that ‘holiday smell’, bottled!", "observed_source": "The Perfume Society" } }, { "name": "Perfume.com", "title": "Perfumes That Smell Like The Holidays", "type": "Retailer editorial", "placement": "AI Overview source card + inline source", "url": "https://www.perfume.com/blog/perfumes-that-smell-like-the-holidays/", "url_status": "Source destination matched", "source_link_id": "G03-A1", "link_verification": { "url": "https://www.perfume.com/blog/perfumes-that-smell-like-the-holidays/", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "Perfumes That Smell Like The Holidays", "observed_source": "Perfume.com" } }, { "name": "The Good Web Guide", "title": "15 Summer Fragrances That Smell Like Holidays", "type": "Publisher editorial", "placement": "AI Overview source card", "url": "https://www.thegoodwebguide.co.uk/article/beauty/15-summer-fragrances-that-smell-like-holidays/24372", "url_status": "Source destination matched", "source_link_id": "G03-A2", "link_verification": { "url": "https://www.thegoodwebguide.co.uk/article/beauty/15-summer-fragrances-that-smell-like-holidays/24372", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "15 Summer Fragrances That Smell Like Holidays", "observed_source": "The Good Web Guide" } } ], "paid_note": "A separate Sponsored Products carousel included SDJ Refresco Paraíso at Space NK. That was a paid shopping placement, not an AI Overview citation. The article records do not establish paid advertorial status or an earned PR relationship.", "raw_file": "search/raw/call_lSmGobTvW4f9PX6JP4E2wE5Q-1.txt" }, { "id": "G14", "chapter": "discovery", "query": "how to choose a perfume", "capture_date": "2026-09-24", "market": "UK Google · English · signed out", "headline": "Search helps people choose through guides, tools, community advice and a creator video.", "summary": "The recorded answer combined brand guidance, community advice and a creator video. Its structure moved from learning fragrance families and notes to testing a scent in daily life.", "answer_steps": [ { "label": "Understand families", "text": "A starting vocabulary for describing preferences." }, { "label": "Learn the notes", "text": "An explanation of how a scent develops." }, { "label": "Test before buying", "text": "Skin testing and samples worn through a normal routine." } ], "sources": [ { "name": "Memo Paris", "title": "How to Choose a Perfume: A Simple Guide to Finding Your Fragrance", "type": "Brand-owned advice", "placement": "AI Overview source card + inline source", "url": "https://uk.memoparis.com/pages/how-to-choose-a-perfume", "url_status": "Source destination matched", "source_link_id": "G14-A0", "link_verification": { "url": "https://uk.memoparis.com/pages/how-to-choose-a-perfume", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "How to Choose a Perfume: A Simple Guide to Finding Your Fragrance", "observed_source": "Memo Paris" } }, { "name": "Bon Parfumeur", "title": "How to choose your perfume", "type": "Brand-owned advice", "placement": "AI Overview source card + inline source", "url": "https://www.bonparfumeur.com/blogs/journal/how-to-choose-your-perfume", "url_status": "Source destination matched", "source_link_id": "G14-A1", "link_verification": { "url": "https://www.bonparfumeur.com/blogs/journal/how-to-choose-your-perfume", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "How to choose your perfume", "observed_source": "Bon Parfumeur" } }, { "name": "Reddit · r/fragrance", "title": "How do you find your fragrance?", "type": "Community discussion", "placement": "AI Overview source card + inline source", "url": "https://www.reddit.com/r/fragrance/comments/12xkv44/how_do_you_find_your_fragrance/", "url_status": "Source destination matched", "source_link_id": "G14-A2", "link_verification": { "url": "https://www.reddit.com/r/fragrance/comments/12xkv44/how_do_you_find_your_fragrance/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "How do you find your fragrance?", "observed_source": "Reddit · r/fragrance" } }, { "name": "The Style Consultant", "title": "How to find the right fragrance? 🤔", "type": "YouTube Shorts · creator video", "placement": "Embedded AI Overview video + inline source", "url": "https://www.youtube.com/watch?v=RXNkvd9FzlE", "url_status": "Source destination matched", "source_link_id": "G14-A3", "link_verification": { "url": "https://www.youtube.com/watch?v=RXNkvd9FzlE", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "How to find the right fragrance? 🤔", "observed_source": "The Style Consultant" } } ], "paid_note": "Brand-owned advice is labelled separately from community and creator content. Sponsorship was not established for the video. Appearance in an AI Overview does not validate scientific or product claims in a source.", "raw_file": "search/raw/call_RzVyuEu9FWmaYTllIEy0gV2N-1.txt" }, { "id": "G01", "chapter": "feelings", "query": "perfume for confidence", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Search answers confidence questions with perfume recommendations and personal advice.", "summary": "The recorded answer distinguishes bold presence from quiet assurance, then offers products and asks about taste, occasion and budget.", "answer_steps": [ { "label": "Two kinds of confidence", "text": "Being noticed and feeling secure are presented as different needs." }, { "label": "From feeling to choice", "text": "The answer moves from emotional language to scent families and named products." } ], "sources": [ { "name": "Reddit · r/FemFragLab", "title": "Fragrances that make you feel CONFIDENT", "type": "Community", "placement": "AI Overview source card", "url": "https://www.reddit.com/r/FemFragLab/comments/173vxhd/fragrances_that_make_you_feel_confident/", "url_status": "Source destination matched", "source_link_id": "G01-A0", "link_verification": { "url": "https://www.reddit.com/r/FemFragLab/comments/173vxhd/fragrances_that_make_you_feel_confident/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Fragrances that make you feel CONFIDENT", "observed_source": "Reddit · r/FemFragLab" } }, { "name": "عطور ريف", "title": "Perfume and self-confidence", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://reefperfumes.com/en/blog/-/a-946802827", "url_status": "Source destination matched", "source_link_id": "G01-A1", "link_verification": { "url": "https://reefperfumes.com/en/blog/-/a-946802827", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Perfume and self-confidence", "observed_source": "عطور ريف" } }, { "name": "YouTube · Tammy Roxanne", "title": "Every Confidence-Boosting Perfume in My Collection", "type": "Creator · YouTube longform", "placement": "AI Overview source card", "url": "https://www.youtube.com/watch?v=-U-MxIUdAag", "url_status": "Source destination matched", "source_link_id": "G01-A2", "link_verification": { "url": "https://www.youtube.com/watch?v=-U-MxIUdAag", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "Every Confidence-Boosting Perfume in My Collection", "observed_source": "YouTube · Tammy Roxanne" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G02", "chapter": "memory", "query": "perfume and memories", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Brands explain the memory connection; Harvard adds a scientific perspective.", "summary": "The recorded answer frames scent through memory and emotional association, drawing heavily on fragrance brands' explanatory content. Its neuroscience claims have not been independently checked here.", "answer_steps": [ { "label": "Memory as the explanation", "text": "The answer uses a biological explanation to connect fragrance with recollection." }, { "label": "A personal next step", "text": "It offers help choosing scents around places, memories and life events." } ], "sources": [ { "name": "STORIES Parfums", "title": "The Power of Scent: How Fragrance Shapes Our Memories ...", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://storiesparfums.com/blogs/the-journal/the-power-of-scent-how-fragrance-shapes-our-memories-and-emotions", "url_status": "Source destination matched", "source_link_id": "G02-A0", "link_verification": { "url": "https://storiesparfums.com/blogs/the-journal/the-power-of-scent-how-fragrance-shapes-our-memories-and-emotions", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "The Power of Scent: How Fragrance Shapes Our Memories ...", "observed_source": "STORIES Parfums" } }, { "name": "Nina Ricci", "title": "Why do fragrances bring back memories?", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://www.ninaricci.com/ja-jp/articles/why-do-fragrances-bring-back-memories", "url_status": "Source destination matched", "source_link_id": "G02-A1", "link_verification": { "url": "https://www.ninaricci.com/ja-jp/articles/why-do-fragrances-bring-back-memories", "checked_date": "2026-09-24", "basis": "Article matched in current web search; destination is the indexed Japanese locale.", "observed_title": "Why do fragrances bring back memories?", "observed_source": "Nina Ricci" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G04", "chapter": "pleasure", "query": "perfume as self care", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Self-care searches mix beauty advice with brands’ own fragrance rituals.", "summary": "The answer turns self-care into a morning, midday and evening fragrance routine. Claims about mental clarity, relaxation and speed of mood change are recorded claims, not substantiated benefits.", "answer_steps": [ { "label": "Small repeatable moments", "text": "Pausing and applying fragrance become a daily routine." }, { "label": "Instructions as content", "text": "Application, time of day and scent families provide a practical structure." } ], "sources": [ { "name": "The Perfume Society", "title": "Scented Self-Care: Elevate your fragrance ritual with these easy routines", "type": "Specialist editorial / commerce", "placement": "AI Overview source card", "url": "https://perfumesociety.org/scented-self-care-elevate-your-fragrance-ritual-with-these-easy-routines/", "url_status": "Source destination matched", "source_link_id": "G04-A0", "link_verification": { "url": "https://perfumesociety.org/scented-self-care-elevate-your-fragrance-ritual-with-these-easy-routines/", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Scented Self-Care: Elevate your fragrance ritual with these easy routines", "observed_source": "The Perfume Society" } }, { "name": "Chandrika Thomas", "title": "How to Build a Self-Care Ritual With Fragrance", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://www.chandrikathomas.co.uk/blogs/chandrikas-notes/how-to-build-a-self-care-ritual-with-fragrance", "url_status": "Source destination matched", "source_link_id": "G04-A1", "link_verification": { "url": "https://www.chandrikathomas.co.uk/blogs/chandrikas-notes/how-to-build-a-self-care-ritual-with-fragrance", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "How to Build a Self-Care Ritual With Fragrance", "observed_source": "Chandrika Thomas" } }, { "name": "Shay & Blue", "title": "Scent Rituals for Mindfulness and Self-Care", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://www.shayandblue.com/blogs/nose-dive/scent-rituals-for-mindfulness-and-self-care", "url_status": "Source destination matched", "source_link_id": "G04-A2", "link_verification": { "url": "https://www.shayandblue.com/blogs/nose-dive/scent-rituals-for-mindfulness-and-self-care", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Scent Rituals for Mindfulness and Self-Care", "observed_source": "Shay & Blue" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G05", "chapter": "rituals", "query": "bedtime perfume", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Bedtime fragrance appears in editorial guides, Reddit conversations and creator videos.", "summary": "The answer presents bedtime fragrance through low projection, comfort and intention, with editorial recommendations from Allure and Byrdie. This is not evidence of sleep efficacy.", "answer_steps": [ { "label": "A private occasion", "text": "The answer describes a scent close to the wearer rather than a public statement." }, { "label": "Recommendations and rationale", "text": "Editorial explanation sits beside product suggestions." } ], "sources": [ { "name": "Allure", "title": "9 Best Bedtime Perfumes to Calm Your Headspace", "type": "Publisher editorial", "placement": "AI Overview source card", "url": "https://www.allure.com/story/best-bedtime-perfumes", "url_status": "Source destination matched", "source_link_id": "G05-A0", "link_verification": { "url": "https://www.allure.com/story/best-bedtime-perfumes", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "9 Best Bedtime Perfumes to Calm Your Headspace", "observed_source": "Allure" } }, { "name": "Byrdie", "title": "Bedtime Perfumes Are the New Fancy Pajamas", "type": "Publisher editorial", "placement": "AI Overview source card", "url": "https://www.byrdie.com/bedtime-fragrance-trend-8720536", "url_status": "Source destination matched", "source_link_id": "G05-A1", "link_verification": { "url": "https://www.byrdie.com/bedtime-fragrance-trend-8720536", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Bedtime Perfumes Are the New Fancy Pajamas", "observed_source": "Byrdie" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G06", "chapter": "wardrobe", "query": "signature scent vs fragrance wardrobe", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Search makes room for one signature scent and a collection.", "summary": "The answer compares simplicity and recognition with variety by mood or occasion. It also offers a hybrid: one default scent plus a small rotation. Its suggested collection size is not a demonstrated consumer need.", "answer_steps": [ { "label": "One or several", "text": "Consistency and variety are treated as different preferences." }, { "label": "A middle ground", "text": "A favourite plus a few alternatives is also presented as valid." } ], "sources": [ { "name": "Aramic", "title": "Signature Scent vs Fragrance Wardrobe", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://aramic.com/glossary/signature-scent/", "url_status": "Source destination matched", "source_link_id": "G06-A0", "link_verification": { "url": "https://aramic.com/glossary/signature-scent/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Signature Scent vs Fragrance Wardrobe", "observed_source": "Aramic" } }, { "name": "Floral Street", "title": "Michelle Feeney on signature scents, as seen in Refinery29", "type": "Brand-owned / editorial reference", "placement": "AI Overview source card", "url": "https://floralstreet.com/blogs/journal/michelle-feeney-signature-scent-refinery29-interview", "url_status": "Source destination matched", "source_link_id": "G06-A1", "link_verification": { "url": "https://floralstreet.com/blogs/journal/michelle-feeney-signature-scent-refinery29-interview", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Michelle Feeney on signature scents, as seen in Refinery29", "observed_source": "Floral Street" } }, { "name": "YouTube · Jessescentials", "title": "Signature scent vs fragrance wardrobe explained for beginners", "type": "Creator · YouTube Shorts", "placement": "AI Overview source card", "url": "https://www.youtube.com/watch?v=0l1w7M0mpPg", "url_status": "Source destination matched", "source_link_id": "G06-A2", "link_verification": { "url": "https://www.youtube.com/watch?v=0l1w7M0mpPg", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "Signature scent vs fragrance wardrobe explained for beginners", "observed_source": "YouTube · Jessescentials" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G07", "chapter": "age", "query": "is sol de janeiro for adults", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "When adults ask about SDJ, search brings together fellow shoppers, editors and the brand.", "summary": "The answer reassures an adult questioner that SDJ has adult origins while acknowledging its younger popularity. Its audience and formulation claims are not independently established by this search snapshot.", "answer_steps": [ { "label": "Permission to enjoy", "text": "The answer directly addresses whether adults can use the brand." }, { "label": "Taste and product choice", "text": "It moves on to scent preference and choosing a cream or mist." } ], "sources": [ { "name": "Reddit · r/FemFragLab", "title": "Is Sol de Janeiro for younger or older crowd?", "type": "Community", "placement": "AI Overview source card", "url": "https://www.reddit.com/r/FemFragLab/comments/1nzgnh3/is_sol_de_janeiro_for_younger_or_older_crowd/", "url_status": "Source destination matched", "source_link_id": "G07-A0", "link_verification": { "url": "https://www.reddit.com/r/FemFragLab/comments/1nzgnh3/is_sol_de_janeiro_for_younger_or_older_crowd/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Is Sol de Janeiro for younger or older crowd?", "observed_source": "Reddit · r/FemFragLab" } }, { "name": "Sol de Janeiro", "title": "Sol de Janeiro", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://soldejaneiro.com/", "url_status": "Source destination matched", "source_link_id": "G07-A1", "link_verification": { "url": "https://soldejaneiro.com/", "checked_date": "2026-09-24", "basis": "Homepage URL explicitly retained in the G07 search snapshot.", "observed_title": "Sol de Janeiro", "observed_source": "Sol de Janeiro" } }, { "name": "Instagram · Himi Khandelwal", "title": "Sol De Janeiro- is it all hype? Or is it worth your money?", "type": "Creator · Instagram Reel", "placement": "AI Overview source card", "url": "https://www.instagram.com/reel/DSmyU15D3iB/", "url_status": "Source destination matched", "source_link_id": "G07-A2", "link_verification": { "url": "https://www.instagram.com/reel/DSmyU15D3iB/", "checked_date": "2026-09-24", "basis": "Exact inspected creator V06: Himi Khandelwal / theskintellectualgirl. Caption and comments inspected; not video content.", "observed_title": "Sol De Janeiro- is it all hype? Or is it worth your money?", "observed_source": "Instagram · Himi Khandelwal" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G08", "chapter": "taste", "query": "gourmand perfume", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Sweet-scent searches mix shopping pages, explainers and community recommendations.", "summary": "The answer explains gourmand through edible comparisons such as caramel, milk, vanilla and pistachio, then gives product recommendations. It also generalises from Reddit, which is not a representative consensus.", "answer_steps": [ { "label": "Recognisable taste words", "text": "Food associations make the category easier to picture." }, { "label": "A route to products", "text": "Notes become shopping categories and recommendations." } ], "sources": [ { "name": "Reddit", "title": "Your fave gourmand perfumes???", "type": "Community", "placement": "AI Overview source card", "url": "https://www.reddit.com/r/FemFragLab/comments/187613a/your_fave_gourmand_perfumes/", "url_status": "Source destination matched", "source_link_id": "G08-A0", "link_verification": { "url": "https://www.reddit.com/r/FemFragLab/comments/187613a/your_fave_gourmand_perfumes/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Your fave gourmand perfumes???", "observed_source": "Reddit" } }, { "name": "Shay & Blue", "title": "Gourmand Perfumes | Tasty Seductive Scent", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://www.shayandblue.com/collections/gourmand-fragrances", "url_status": "Source destination matched", "source_link_id": "G08-A1", "link_verification": { "url": "https://www.shayandblue.com/collections/gourmand-fragrances", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Gourmand Perfumes | Tasty Seductive Scent", "observed_source": "Shay & Blue" } }, { "name": "Boots", "title": "Gourmand Fragrances", "type": "Retailer", "placement": "AI Overview source card", "url": "https://www.boots.com/fragrance/luxury-fragrance/gourmand-fragrances", "url_status": "Source destination matched", "source_link_id": "G08-A2", "link_verification": { "url": "https://www.boots.com/fragrance/luxury-fragrance/gourmand-fragrances", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Gourmand Fragrances", "observed_source": "Boots" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G09", "chapter": "social", "query": "most complimented perfumes for women", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Compliments are a familiar hook for editors, creators and fragrance fans.", "summary": "The answer leads with high projection and sweet or floral scents, using a creator citation alongside product cards and community sources. Its universal compliment and attention claims are not substantiated here.", "answer_steps": [ { "label": "Social effect as the hook", "text": "Being noticed organises the recommendations." }, { "label": "Creator plus community", "text": "Video testimony and Reddit appear beside shopping information." } ], "sources": [ { "name": "YouTube · Monika Cioch", "title": "11 Most Complemented Perfumes Now", "type": "Creator · YouTube longform", "placement": "AI Overview inline video citation; ordinary video module also observed", "url": "https://www.youtube.com/watch?v=nNHpjBr29jI", "url_status": "Source destination matched", "source_link_id": "G09-A0", "link_verification": { "url": "https://www.youtube.com/watch?v=nNHpjBr29jI", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "11 Most Complemented Perfumes Now", "observed_source": "YouTube · Monika Cioch" } }, { "name": "Reddit", "title": "What are your most complimented female fragances?", "type": "Community", "placement": "AI Overview source card", "url": "https://www.reddit.com/r/fragrance/comments/1gya4mf/what_are_your_most_complimented_female_fragances/", "url_status": "Source destination matched", "source_link_id": "G09-A1", "link_verification": { "url": "https://www.reddit.com/r/fragrance/comments/1gya4mf/what_are_your_most_complimented_female_fragances/", "checked_date": "2026-09-24", "basis": "Matched the exact title in live results for the original query, then followed that result to its destination. Video destination only; no additional video inspection claimed.", "observed_title": "What are your most complimented female fragances?", "observed_source": "Reddit" } }, { "name": "Reddit · r/beauty", "title": "what perfumes do yall get most complimented on?", "type": "Community", "placement": "AI Overview source card", "url": "https://www.reddit.com/r/beauty/comments/16wmzpo/what_perfumes_do_yall_get_most_complimented_on/", "url_status": "Source destination matched", "source_link_id": "G09-A2", "link_verification": { "url": "https://www.reddit.com/r/beauty/comments/16wmzpo/what_perfumes_do_yall_get_most_complimented_on/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "what perfumes do yall get most complimented on?", "observed_source": "Reddit · r/beauty" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G10", "chapter": "format", "query": "body mist vs perfume", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Brands and retailers explain the difference between mist and perfume.", "summary": "The answer compares concentration, wear, intensity, price and occasions. Its broad percentages and hour ranges cannot be transferred to the new SDJ EDP collection.", "answer_steps": [ { "label": "A side-by-side explanation", "text": "The answer makes a format comparison across several practical questions." }, { "label": "Different occasions", "text": "It assigns mists and perfumes to different uses, without establishing those as rules." } ], "sources": [ { "name": "The Perfume Shop", "title": "Body spray & body mist vs perfume | Blog", "type": "Retailer", "placement": "AI Overview source card", "url": "https://www.theperfumeshop.com/blog/expertise/body-spray-vs-perfume", "url_status": "Source destination matched", "source_link_id": "G10-A0", "link_verification": { "url": "https://www.theperfumeshop.com/blog/expertise/body-spray-vs-perfume", "checked_date": "2026-09-24", "basis": "Exact destination retained in the wider source register.", "observed_title": "Body spray & body mist vs perfume | Blog", "observed_source": "The Perfume Shop" } }, { "name": "Verb Products", "title": "Body mist vs perfume: similarities + differences", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://www.verbproducts.com/blogs/verb-word/body-mist-vs-perfume", "url_status": "Source destination matched", "source_link_id": "G10-A1", "link_verification": { "url": "https://www.verbproducts.com/blogs/verb-word/body-mist-vs-perfume", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Body mist vs perfume: similarities + differences", "observed_source": "Verb Products" } }, { "name": "Truly Beauty", "title": "Body Mist vs Perfume: Which is Better?", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://www.trulybeauty.com/blogs/fragrance/body-mist-vs-perfume", "url_status": "Source destination matched", "source_link_id": "G10-A2", "link_verification": { "url": "https://www.trulybeauty.com/blogs/fragrance/body-mist-vs-perfume", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Body Mist vs Perfume: Which is Better?", "observed_source": "Truly Beauty" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G11", "chapter": "performance", "query": "how to make perfume last longer", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Practical tutorials show up when people ask how to make fragrance last.", "summary": "The answer is a practical application routine, followed by an embedded Breonna Queen tutorial. Advice about skin, clothing, concentration and storage is observed search output, not approved SDJ product guidance.", "answer_steps": [ { "label": "Answer the task", "text": "The format is a sequence of application and storage tips." }, { "label": "Show a tutorial", "text": "Google embeds a video segment inside the expanded answer; its segment label is shorter than the full video." } ], "sources": [ { "name": "YouTube · Breonna Queen", "title": "How to make your perfume last ALL DAY Long", "type": "Creator · YouTube longform", "placement": "Embedded tutorial in expanded AI Overview", "url": "https://www.youtube.com/watch?v=IMnfd1SUY4M", "url_status": "Source destination matched", "source_link_id": "G11-A0", "link_verification": { "url": "https://www.youtube.com/watch?v=IMnfd1SUY4M", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "How to make your perfume last ALL DAY Long", "observed_source": "YouTube · Breonna Queen" } }, { "name": "Reddit · r/FragranceStories", "title": "What do you use to make your perfume last longer without altering ...", "type": "Community", "placement": "AI Overview source card", "url": "https://www.reddit.com/r/FragranceStories/comments/1resjn6/what_do_you_use_to_make_your_perfume_last_longer/", "url_status": "Source destination matched", "source_link_id": "G11-A1", "link_verification": { "url": "https://www.reddit.com/r/FragranceStories/comments/1resjn6/what_do_you_use_to_make_your_perfume_last_longer/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "What do you use to make your perfume last longer without altering ...", "observed_source": "Reddit · r/FragranceStories" } }, { "name": "YouTube · Real Men Real Style", "title": "Make Any Fragrance Last 10+ Hours (7 Insider Tips)", "type": "Creator · format not inspected", "placement": "AI Overview source card", "url": "https://www.youtube.com/watch?v=SIwaLJSn-iU", "url_status": "Source destination matched", "source_link_id": "G11-A2", "link_verification": { "url": "https://www.youtube.com/watch?v=SIwaLJSn-iU", "checked_date": "2026-09-24", "basis": "Matched the exact title in live results for the original query, then followed that result to its destination. Video destination only; no additional video inspection claimed.", "observed_title": "Make Any Fragrance Last 10+ Hours (7 Insider Tips)", "observed_source": "YouTube · Real Men Real Style" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G12", "chapter": "layering", "query": "sol de janeiro layering combinations", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "SDJ’s own layering advice appears alongside community tips and social content.", "summary": "The answer combines SDJ's own layering guide with social examples on Instagram and Lemon8, plus an inline brand TikTok reference. These are observed placements; not every social item was inspected as a video.", "answer_steps": [ { "label": "Specific combinations", "text": "Named mists and shared notes organise the suggested pairings." }, { "label": "A process to follow", "text": "Preparation and order of application turn combinations into instructions." } ], "sources": [ { "name": "Sol de Janeiro", "title": "How To Layer Fragrances – Sol de Janeiro", "type": "Brand-owned", "placement": "AI Overview source card", "url": "https://soldejaneiro.com/blogs/routine/how-to-layer-fragrances", "url_status": "Source destination matched", "source_link_id": "G12-A0", "link_verification": { "url": "https://soldejaneiro.com/blogs/routine/how-to-layer-fragrances", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "How To Layer Fragrances – Sol de Janeiro", "observed_source": "Sol de Janeiro" } }, { "name": "Instagram", "title": "A combo for everyday of the week🥰 The perfume was already giving ...", "type": "Social source · author unresolved", "placement": "AI Overview source card", "url": "https://www.instagram.com/p/DdoVcI4EYms/", "url_status": "Source destination matched", "source_link_id": "G12-A1", "link_verification": { "url": "https://www.instagram.com/p/DdoVcI4EYms/", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "A combo for everyday of the week🥰 The perfume was already giving ...", "observed_source": "Instagram" } }, { "name": "Lemon8", "title": "How to Layer Sol de Janeiro Cheirosa 68 for a Long-Lasting Scent (My ...)", "type": "Social source · format uninspected", "placement": "AI Overview source card", "url": "https://www.lemon8-app.com/experience/how-to-layer-sol-de-janeiro-scents-for-long-lasting-smell?region=us", "url_status": "Source destination matched", "source_link_id": "G12-A2", "link_verification": { "url": "https://www.lemon8-app.com/experience/how-to-layer-sol-de-janeiro-scents-for-long-lasting-smell?region=us", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "How to Layer Sol de Janeiro Cheirosa 68 for a Long-Lasting Scent (My ...)", "observed_source": "Lemon8" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G13", "chapter": "value", "query": "is sol de janeiro worth it", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "People checking whether SDJ is worth it encounter both praise and criticism.", "summary": "The answer weighs fragrance enjoyment against the price and moisturising job of body care, citing Reddit and an Instagram Reel. Its strong-performance generalisation sits uneasily with the conflicting wear accounts in the corpus.", "answer_steps": [ { "label": "Different jobs, different value", "text": "Scent enjoyment and hydration are discussed separately." }, { "label": "Personal verdicts shape the answer", "text": "Community and creator material supplies reasons for and against." } ], "sources": [ { "name": "Reddit · r/FemFragLab", "title": "Are Sol De Janeiro products worth the money?", "type": "Community", "placement": "AI Overview source card", "url": "https://www.reddit.com/r/FemFragLab/comments/1e7gbwl/are_sol_de_janeiro_products_worth_the_money/", "url_status": "Source destination matched", "source_link_id": "G13-A0", "link_verification": { "url": "https://www.reddit.com/r/FemFragLab/comments/1e7gbwl/are_sol_de_janeiro_products_worth_the_money/", "checked_date": "2026-09-24", "basis": "Exact destination retained in the Reddit source register.", "observed_title": "Are Sol De Janeiro products worth the money?", "observed_source": "Reddit · r/FemFragLab" } }, { "name": "Reddit", "title": "Is sol de janeiro worth it?", "type": "Community", "placement": "AI Overview source card", "url": "https://www.reddit.com/r/Perfumes/comments/1fy7jex/is_sol_de_janeiro_worth_it/", "url_status": "Source destination matched", "source_link_id": "G13-A1", "link_verification": { "url": "https://www.reddit.com/r/Perfumes/comments/1fy7jex/is_sol_de_janeiro_worth_it/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Is sol de janeiro worth it?", "observed_source": "Reddit" } }, { "name": "Instagram · Himi Khandelwal", "title": "Sol De Janeiro- is it all hype? Or is it worth your money? Watch to find out.", "type": "Creator · Instagram Reel", "placement": "AI Overview source card", "url": "https://www.instagram.com/reel/DSmyU15D3iB/", "url_status": "Source destination matched", "source_link_id": "G13-A2", "link_verification": { "url": "https://www.instagram.com/reel/DSmyU15D3iB/", "checked_date": "2026-09-24", "basis": "Exact inspected creator V06: Himi Khandelwal / theskintellectualgirl. Caption and comments inspected; not video content.", "observed_title": "Sol De Janeiro- is it all hype? Or is it worth your money? Watch to find out.", "observed_source": "Instagram · Himi Khandelwal" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G15", "chapter": "belonging", "query": "make friends London activities", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "People looking for friends find specific activities alongside general advice.", "summary": "The answer offers specific ways to join in, including coffee, language, art, games and activity groups, with time and place information. These dated listings are not verified current event recommendations.", "answer_steps": [ { "label": "Make arrival concrete", "text": "The answer specifies what someone will do and where they will meet." }, { "label": "Different entry points", "text": "Shared interests provide alternatives to an unstructured social invitation." } ], "sources": [ { "name": "Eventbrite", "title": "Matcha & Mingle", "type": "Event listing", "placement": "AI Overview source card", "url": "https://www.eventbrite.co.uk/e/matcha-mingle-tickets-1998881706994", "url_status": "Source destination matched", "source_link_id": "G15-A0", "link_verification": { "url": "https://www.eventbrite.co.uk/e/matcha-mingle-tickets-1998881706994", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "Matcha & Mingle", "observed_source": "Eventbrite" } }, { "name": "Eventbrite", "title": "Spanish Conversation Picnic in Hyde Park", "type": "Event listing", "placement": "AI Overview source card", "url": "https://www.eventbrite.co.uk/e/spanish-conversation-picnic-in-hyde-park-tickets-1998136901260", "url_status": "Source destination matched", "source_link_id": "G15-A1", "link_verification": { "url": "https://www.eventbrite.co.uk/e/spanish-conversation-picnic-in-hyde-park-tickets-1998136901260", "checked_date": "2026-09-24", "basis": "Title, venue and 27 September 2026 date matched in current Eventbrite search result.", "observed_title": "Spanish Conversation Picnic in Hyde Park", "observed_source": "Eventbrite" } }, { "name": "Meetup", "title": "Saturday Coffee @ Tate Britain, Make New Friends!", "type": "Community event listing", "placement": "AI Overview source card", "url": null, "url_status": "Exact source link still being traced", "source_link_id": "G15-A2", "find_source_url": "https://www.google.com/search?q=Meetup+Saturday+Coffee+%40+Tate+Britain%2C+Make+New+Friends%21" } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G16", "chapter": "culture", "query": "Brazilian cultural events London", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Brazilian culture searches lead to real artists, venues and events.", "summary": "The answer names musicians, disciplines, venues and workshop formats. Treat it as a dated discovery snapshot; availability, suitability and collaboration history require direct verification.", "answer_steps": [ { "label": "Named cultural work", "text": "Performers and specific musical traditions lead the answer." }, { "label": "Participation alongside performance", "text": "Workshops and social dance appear beside concerts." } ], "sources": [ { "name": "Bandsintown", "title": "Bossa Nova Night by Mario Bakuna Band - Live...", "type": "Event listing", "placement": "AI Overview source card", "url": "https://www.bandsintown.com/e/107927976-mario-bakuna-at-st-john's-hoxton", "url_status": "Source destination matched", "source_link_id": "G16-A0", "link_verification": { "url": "https://www.bandsintown.com/e/107927976-mario-bakuna-at-st-john's-hoxton", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "Bossa Nova Night by Mario Bakuna Band - Live...", "observed_source": "Bandsintown" } }, { "name": "DICE", "title": "Bossa Nova: A Tribute to João Gilberto by Mario Bakuna", "type": "Event listing", "placement": "AI Overview source card", "url": "https://dice.fm/event/yox9ex-bossa-nova-a-tribute-to-joo-gilberto-by-mario-bakuna-30th-sep-morocco-bound-wandsworth-london-tickets", "url_status": "Source destination matched", "source_link_id": "G16-A1", "link_verification": { "url": "https://dice.fm/event/yox9ex-bossa-nova-a-tribute-to-joo-gilberto-by-mario-bakuna-30th-sep-morocco-bound-wandsworth-london-tickets", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "Bossa Nova: A Tribute to João Gilberto by Mario Bakuna", "observed_source": "DICE" } }, { "name": "Southbank Centre", "title": "Alceu Valença", "type": "Venue programme", "placement": "AI Overview source card", "url": "https://www.southbankcentre.co.uk/whats-on/alceu-valenca/", "url_status": "Source destination matched", "source_link_id": "G16-A2", "link_verification": { "url": "https://www.southbankcentre.co.uk/whats-on/alceu-valenca/", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Alceu Valença", "observed_source": "Southbank Centre" } } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." }, { "id": "G17", "chapter": "seasons", "query": "autumn perfumes", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "headline": "Autumn fragrance searches combine editorial recommendations and seasonal shopping pages.", "summary": "The answer connects autumn with warm, woody and spicy notes, drawing on publisher recommendations and product information. It mixes personal fragrance and home scent, illustrating why broad seasonal searches need relevance checks.", "answer_steps": [ { "label": "A seasonal editorial occasion", "text": "The changing season gives publishers a reason to revisit recommendations." }, { "label": "More than personal perfume", "text": "The answer asks whether the user wants personal or home fragrance." } ], "sources": [ { "name": "Vogue", "title": "10 Best Autumn Fragrances For The New Season | British Vogue", "type": "Publisher editorial", "placement": "AI Overview source card", "url": "https://www.vogue.co.uk/article/best-autumn-fragrances", "url_status": "Source destination matched", "source_link_id": "G17-A0", "link_verification": { "url": "https://www.vogue.co.uk/article/best-autumn-fragrances", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "10 Best Autumn Fragrances For The New Season | British Vogue", "observed_source": "Vogue" } }, { "name": "Who What Wear", "title": "I Strive to Smell Expensive—These Perfumes Do the Most Come Autumn", "type": "Publisher editorial", "placement": "AI Overview source card", "url": "https://www.whowhatwear.com/uk/best-autumn-fragrances", "url_status": "Source destination matched", "source_link_id": "G17-A1", "link_verification": { "url": "https://www.whowhatwear.com/uk/best-autumn-fragrances", "checked_date": "2026-09-24", "basis": "Exact title found on the publisher author page; destination read from its link.", "observed_title": "I Strive to Smell Expensive—These Perfumes Do the Most Come Autumn", "observed_source": "Who What Wear" } }, { "name": "Google", "title": "Maison Margiela Replica Autumn Vibes Eau de Toilette", "type": "Product information", "placement": "AI Overview source card", "url": null, "url_status": "Exact source link still being traced", "source_link_id": "G17-A2", "find_source_url": "https://www.google.com/search?q=Google+Maison+Margiela+Replica+Autumn+Vibes+Eau+de+Toilette" } ], "paid_note": "Publisher, brand, retailer and creator are source types. Placement does not establish earned PR, advertorial or sponsorship. Shopping is separate from organic and AI citations." } ], "search": [ { "id": "G01", "theme_id": 1, "query": "perfume for confidence", "query_url": "https://www.google.com/search?q=perfume+for+confidence&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Editorial testimony and mood-led shopping; bold presence competes with quiet assurance.", "leading_organic_examples": [ { "source": "Who What Wear", "title": "11 Power Perfumes That Nail Quiet Confidence", "content_type": "editorial recommendation", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G01-O0", "url": "https://www.whowhatwear.com/beauty/fragrance/best-power-perfumes", "url_status": "Source destination matched", "link_verification": { "url": "https://www.whowhatwear.com/beauty/fragrance/best-power-perfumes", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "11 Power Perfumes That Nail Quiet Confidence", "observed_source": "Who What Wear" } }, { "source": "Stylist", "title": "9 women on the power perfumes that exude confidence", "content_type": "editorial personal accounts", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G01-O1", "url": "https://www.stylist.co.uk/beauty/best-confidence-boosting-perfumes/1088259", "url_status": "Source destination matched", "link_verification": { "url": "https://www.stylist.co.uk/beauty/best-confidence-boosting-perfumes/1088259", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "9 women on the power perfumes that exude confidence", "observed_source": "Stylist" } }, { "source": "Charlotte Tilbury", "title": "Star Confidence Perfume Gift Set", "content_type": "brand product page", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G01-O2", "url": "https://www.charlottetilbury.com/au/product/perfume-gift-set-star-confidence", "url_status": "Source destination matched", "link_verification": { "url": "https://www.charlottetilbury.com/au/product/perfume-gift-set-star-confidence", "checked_date": "2026-09-24", "basis": "Exact product matched; current indexed destination is the Australian storefront.", "observed_title": "Star Confidence Perfume Gift Set", "observed_source": "Charlotte Tilbury" } }, { "source": "Reddit", "title": "Fragrances that make you feel CONFIDENT", "content_type": "community discussion", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G01-O3", "url": "https://www.reddit.com/r/FemFragLab/comments/173vxhd/fragrances_that_make_you_feel_confident/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/FemFragLab/comments/173vxhd/fragrances_that_make_you_feel_confident/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Fragrances that make you feel CONFIDENT", "observed_source": "Reddit" } } ], "creator_appearances": [ "Tammy Roxanne: AIO source card and video module", "Everyday Fragrance: video module", "BowTie FragranceGuy: video module" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G02", "theme_id": 2, "query": "perfume and memories", "query_url": "https://www.google.com/search?q=perfume+and+memories&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Brand explainers frame scent as a memory trigger; editorial/science content and occasion advice supplement them.", "leading_organic_examples": [ { "source": "STORIES Parfums", "title": "The Power of Scent: How Fragrance Shapes Our Memories", "content_type": "brand explainer", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G02-O0", "url": "https://storiesparfums.com/blogs/the-journal/the-power-of-scent-how-fragrance-shapes-our-memories-and-emotions", "url_status": "Source destination matched", "link_verification": { "url": "https://storiesparfums.com/blogs/the-journal/the-power-of-scent-how-fragrance-shapes-our-memories-and-emotions", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "The Power of Scent: How Fragrance Shapes Our Memories", "observed_source": "STORIES Parfums" } }, { "source": "Nina Ricci", "title": "Why do fragrances bring back memories?", "content_type": "brand explainer", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G02-O1", "url": "https://www.ninaricci.com/ja-jp/articles/why-do-fragrances-bring-back-memories", "url_status": "Source destination matched", "link_verification": { "url": "https://www.ninaricci.com/ja-jp/articles/why-do-fragrances-bring-back-memories", "checked_date": "2026-09-24", "basis": "Article matched in current web search; destination is the indexed Japanese locale.", "observed_title": "Why do fragrances bring back memories?", "observed_source": "Nina Ricci" } }, { "source": "Birra Fragrances", "title": "Perfumes and Memory: How Scents Trigger Nostalgia", "content_type": "brand explainer", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G02-O2", "url": "https://www.birrafragrances.com/blogs/news/perfumes-and-memory-how-scents-trigger-nostalgia-and-recall", "url_status": "Source destination matched", "link_verification": { "url": "https://www.birrafragrances.com/blogs/news/perfumes-and-memory-how-scents-trigger-nostalgia-and-recall", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Perfumes and Memory: How Scents Trigger Nostalgia", "observed_source": "Birra Fragrances" } }, { "source": "Harvard Medicine Magazine", "title": "The Connections Between Smell, Memory, and Health", "content_type": "institutional explainer", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G02-O3", "url": "https://magazine.hms.harvard.edu/articles/connections-between-smell-memory-and-health", "url_status": "Source destination matched", "link_verification": { "url": "https://magazine.hms.harvard.edu/articles/connections-between-smell-memory-and-health", "checked_date": "2026-09-24", "basis": "Harvard Medicine article opened; heading and publisher match the retained citation.", "observed_title": "The Connections Between Smell, Memory, and Health", "observed_source": "Harvard Medicine Magazine" } } ], "creator_appearances": [], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G03", "theme_id": 3, "query": "perfumes that smell like holiday", "query_url": "https://www.google.com/search?q=perfumes+that+smell+like+holiday&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Retail collections and destination/suncream lists. The AIO mixes summer travel with Christmas holiday meaning.", "leading_organic_examples": [ { "source": "The Perfume Shop", "title": "Holiday Mode", "content_type": "retailer collection", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G03-O0", "url": "https://www.theperfumeshop.com/holiday-mode/c/HM30001?currentPage=1", "url_status": "Source destination matched", "link_verification": { "url": "https://www.theperfumeshop.com/holiday-mode/c/HM30001?currentPage=1", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Holiday Mode", "observed_source": "The Perfume Shop" } }, { "source": "British Vogue", "title": "22 Summer Perfumes That Smell Like A Holiday", "content_type": "editorial recommendation", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G03-O1", "url": "https://www.vogue.co.uk/gallery/best-summer-holiday-fragrances", "url_status": "Source destination matched", "link_verification": { "url": "https://www.vogue.co.uk/gallery/best-summer-holiday-fragrances", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "22 Summer Perfumes That Smell Like A Holiday", "observed_source": "British Vogue" } }, { "source": "The Perfume Society", "title": "Suncream Scents: that holiday smell, bottled!", "content_type": "specialist editorial", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G03-O2", "url": "https://perfumesociety.org/suncream-scents-that-holiday-smell-bottled/", "url_status": "Source destination matched", "link_verification": { "url": "https://perfumesociety.org/suncream-scents-that-holiday-smell-bottled/", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "Suncream Scents: that holiday smell, bottled!", "observed_source": "The Perfume Society" } }, { "source": "Grazia Daily UK", "title": "It Girls Are Wearing Perfumes That Smell Like Suncream", "content_type": "editorial recommendation", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G03-O3", "url": "https://graziadaily.co.uk/beauty-hair/fragrance/perfumes-that-smell-like-suncream/", "url_status": "Source destination matched", "link_verification": { "url": "https://graziadaily.co.uk/beauty-hair/fragrance/perfumes-that-smell-like-suncream/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "It Girls Are Wearing Perfumes That Smell Like Suncream", "observed_source": "Grazia Daily UK" } } ], "creator_appearances": [], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G04", "theme_id": 4, "query": "perfume as self care", "query_url": "https://www.google.com/search?q=perfume+as+self+care&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Ritual explainers suggest scent as a daily pause; communities describe small pleasures. Wellness claims require separate substantiation.", "leading_organic_examples": [ { "source": "Charlotte Tilbury", "title": "The magic of scents: How fragrance affects our mood", "content_type": "brand explainer", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G04-O0", "url": "https://www.charlottetilbury.com/us/secrets/magic-of-scent", "url_status": "Source destination matched", "link_verification": { "url": "https://www.charlottetilbury.com/us/secrets/magic-of-scent", "checked_date": "2026-09-24", "basis": "Article matched in current web search; indexed US locale.", "observed_title": "The magic of scents: How fragrance affects our mood", "observed_source": "Charlotte Tilbury" } }, { "source": "The Perfume Shop", "title": "Wellbeing benefits of perfume", "content_type": "retailer explainer", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G04-O1", "url": "https://www.theperfumeshop.com/blog/lifestyle/the-hidden-mental-health-benefits-of-wearing-botanical-fragrances/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.theperfumeshop.com/blog/lifestyle/the-hidden-mental-health-benefits-of-wearing-botanical-fragrances/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Wellbeing benefits of perfume", "observed_source": "The Perfume Shop" } }, { "source": "ELLE", "title": "The Scent Of Self-Care", "content_type": "editorial feature", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G04-O2", "url": "https://www.elle.com/uk/beauty/a39045318/perfume-self-care/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.elle.com/uk/beauty/a39045318/perfume-self-care/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "The Scent Of Self-Care", "observed_source": "ELLE" } }, { "source": "Guildford.org.uk", "title": "How Fragrance Choices Are Aligning with Wellness and Self-Care", "content_type": "local-site feature", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G04-O3", "url": "https://www.guildford.org.uk/how-fragrance-choices-are-aligning-with-wellness-and-mindful-living-trends/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.guildford.org.uk/how-fragrance-choices-are-aligning-with-wellness-and-mindful-living-trends/", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "How Fragrance Choices Are Aligning with Wellness and Self-Care", "observed_source": "Guildford.org.uk" } } ], "creator_appearances": [], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G05", "theme_id": 5, "query": "bedtime perfume", "query_url": "https://www.google.com/search?q=bedtime+perfume&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "First-person discussion, personal newsletters and recommended-product lists turn private routines into searchable content.", "leading_organic_examples": [ { "source": "Reddit", "title": "What is your all-time favorite soothing bedtime perfume?", "content_type": "community discussion", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G05-O0", "url": "https://www.reddit.com/r/FragranceStories/comments/1mdos3c/whats_your_alltime_favorite_soothing_bedtime/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/FragranceStories/comments/1mdos3c/whats_your_alltime_favorite_soothing_bedtime/", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "What is your all-time favorite soothing bedtime perfume?", "observed_source": "Reddit" } }, { "source": "Allure", "title": "9 Best Bedtime Perfumes to Calm Your Headspace", "content_type": "editorial recommendation", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G05-O1", "url": "https://www.allure.com/story/best-bedtime-perfumes", "url_status": "Source destination matched", "link_verification": { "url": "https://www.allure.com/story/best-bedtime-perfumes", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "9 Best Bedtime Perfumes to Calm Your Headspace", "observed_source": "Allure" } }, { "source": "Harper’s Bazaar", "title": "The best fragrances and perfumes to wear to bed", "content_type": "editorial recommendation", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G05-O2", "url": "https://www.harpersbazaar.com/uk/beauty/fragrance/a63571376/bedtime-perfume/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.harpersbazaar.com/uk/beauty/fragrance/a63571376/bedtime-perfume/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "The best fragrances and perfumes to wear to bed", "observed_source": "Harper’s Bazaar" } }, { "source": "Christina Loff / Substack", "title": "Bedtime Scents / The Dry Down Diaries", "content_type": "creator newsletter", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G05-O3", "url": "https://drydowndiaries.substack.com/p/bedtime-scents", "url_status": "Source destination matched", "link_verification": { "url": "https://drydowndiaries.substack.com/p/bedtime-scents", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Bedtime Scents / The Dry Down Diaries", "observed_source": "Christina Loff / Substack" } } ], "creator_appearances": [ "Cherayeslifestyle: ordinary organic YouTube result", "Instagram bedtime post: image module, creator unresolved" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G06", "theme_id": 6, "query": "signature scent vs fragrance wardrobe", "query_url": "https://www.google.com/search?q=signature+scent+vs+fragrance+wardrobe&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Explicit comparison, benefits/trade-offs and beginner choice. Brand and creator answers allow either one scent or variety.", "leading_organic_examples": [ { "source": "Reddit", "title": "Signature scent vs. perfume wardrobe", "content_type": "community discussion", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G06-O0", "url": "https://www.reddit.com/r/fragrance/comments/1ikpn39/signature_scent_vs_perfume_wardrobe/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/fragrance/comments/1ikpn39/signature_scent_vs_perfume_wardrobe/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Signature scent vs. perfume wardrobe", "observed_source": "Reddit" } }, { "source": "Aramic", "title": "Signature Scent vs Fragrance Wardrobe", "content_type": "brand comparison", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G06-O1", "url": "https://aramic.com/glossary/signature-scent/", "url_status": "Source destination matched", "link_verification": { "url": "https://aramic.com/glossary/signature-scent/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Signature Scent vs Fragrance Wardrobe", "observed_source": "Aramic" } }, { "source": "Scento", "title": "Fragrance Wardrobe vs Signature Scent: Key Differences", "content_type": "brand comparison", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G06-O2", "url": "https://www.scento.com/blog/fragrance-wardrobe-vs-signature-scent-key-differences", "url_status": "Source destination matched", "link_verification": { "url": "https://www.scento.com/blog/fragrance-wardrobe-vs-signature-scent-key-differences", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Fragrance Wardrobe vs Signature Scent: Key Differences", "observed_source": "Scento" } }, { "source": "Premiere Peau", "title": "Fragrance Wardrobe: The Case Against the Signature Scent", "content_type": "brand opinion", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G06-O3", "url": "https://premierepeau.com/blogs/news/fragrance-wardrobe-the-case-against-the-signature-scent", "url_status": "Source destination matched", "link_verification": { "url": "https://premierepeau.com/blogs/news/fragrance-wardrobe-the-case-against-the-signature-scent", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Fragrance Wardrobe: The Case Against the Signature Scent", "observed_source": "Premiere Peau" } } ], "creator_appearances": [ "Jessescentials: YouTube short in AIO source card and video module", "Jesse | Fragrance Reviewer: Instagram video module", "dommymichelle: TikTok video module" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G07", "theme_id": 7, "query": "is sol de janeiro for adults", "query_url": "https://www.google.com/search?q=is+sol+de+janeiro+for+adults&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Community age-permission questions sit alongside editors over 40 and retailer/user reviews; age is not a simple taste rule.", "leading_organic_examples": [ { "source": "Reddit", "title": "Is Sol de Janeiro for younger or older crowd?", "content_type": "community discussion", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G07-O0", "url": "https://www.reddit.com/r/FemFragLab/comments/1nzgnh3/is_sol_de_janeiro_for_younger_or_older_crowd/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/FemFragLab/comments/1nzgnh3/is_sol_de_janeiro_for_younger_or_older_crowd/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Is Sol de Janeiro for younger or older crowd?", "observed_source": "Reddit" } }, { "source": "Oprah Daily", "title": "Editors Over 40 Review Sol de Janeiro", "content_type": "editorial review", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G07-O1", "url": "https://www.oprahdaily.com/beauty/a68036694/sol-de-janeiro-review-over-40/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.oprahdaily.com/beauty/a68036694/sol-de-janeiro-review-over-40/", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Editors Over 40 Review Sol de Janeiro", "observed_source": "Oprah Daily" } }, { "source": "MissLJBeauty", "title": "An Honest Sol de Janeiro Perfume Mist Review", "content_type": "creator blog review", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G07-O2", "url": "https://www.missljbeauty.com/2025/03/an-honest-sol-de-janeiro-perfume-mist.html", "url_status": "Source destination matched", "link_verification": { "url": "https://www.missljbeauty.com/2025/03/an-honest-sol-de-janeiro-perfume-mist.html", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "An Honest Sol de Janeiro Perfume Mist Review", "observed_source": "MissLJBeauty" } }, { "source": "John Lewis", "title": "Everything You Need To Know About Sol de Janeiro", "content_type": "retailer guide", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G07-O3", "url": "https://www.johnlewis.com/content/beauty-hair/everything-you-need-to-know-about-sol-de-janeiro", "url_status": "Source destination matched", "link_verification": { "url": "https://www.johnlewis.com/content/beauty-hair/everything-you-need-to-know-about-sol-de-janeiro", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Everything You Need To Know About Sol de Janeiro", "observed_source": "John Lewis" } } ], "creator_appearances": [ "Himi Khandelwal: Instagram AIO source card" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G08", "theme_id": 8, "query": "gourmand perfume", "query_url": "https://www.google.com/search?q=gourmand+perfume&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Shoppable fragrance families dominate the leading organic examples, with definitions converting edible language into category choice.", "leading_organic_examples": [ { "source": "Boots", "title": "Gourmand Fragrances", "content_type": "retailer collection", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G08-O0", "url": "https://www.boots.com/fragrance/luxury-fragrance/gourmand-fragrances", "url_status": "Source destination matched", "link_verification": { "url": "https://www.boots.com/fragrance/luxury-fragrance/gourmand-fragrances", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Gourmand Fragrances", "observed_source": "Boots" } }, { "source": "Shay & Blue", "title": "Gourmand Perfumes | Tasty Seductive Scent", "content_type": "brand collection", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G08-O1", "url": "https://www.shayandblue.com/collections/gourmand-fragrances", "url_status": "Source destination matched", "link_verification": { "url": "https://www.shayandblue.com/collections/gourmand-fragrances", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Gourmand Perfumes | Tasty Seductive Scent", "observed_source": "Shay & Blue" } }, { "source": "Floral Street", "title": "What is a Gourmand Fragrance?", "content_type": "brand explainer", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G08-O2", "url": "https://floralstreet.com/blogs/journal/what-is-a-gourmand-fragrance-and-why-are-they-trending-now-floral-street", "url_status": "Source destination matched", "link_verification": { "url": "https://floralstreet.com/blogs/journal/what-is-a-gourmand-fragrance-and-why-are-they-trending-now-floral-street", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "What is a Gourmand Fragrance?", "observed_source": "Floral Street" } }, { "source": "The Perfume Society", "title": "Gourmand", "content_type": "specialist definition", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G08-O3", "url": "https://perfumesociety.org/fragrance-families/gourmand/", "url_status": "Source destination matched", "link_verification": { "url": "https://perfumesociety.org/fragrance-families/gourmand/", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "Gourmand", "observed_source": "The Perfume Society" } } ], "creator_appearances": [], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G09", "theme_id": 9, "query": "most complimented perfumes for women", "query_url": "https://www.google.com/search?q=most+complimented+perfumes+for+women&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Personal/editorial product lists and community proof requests. AIO presents confidence stronger than the underlying subjective stories.", "leading_organic_examples": [ { "source": "Who What Wear", "title": "I Read 2000 Comments About the Best Perfumes", "content_type": "editorial synthesis/list", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G09-O0", "url": "https://www.whowhatwear.com/uk/beauty/fragrance/perfumes-for-compliments-2026", "url_status": "Source destination matched", "link_verification": { "url": "https://www.whowhatwear.com/uk/beauty/fragrance/perfumes-for-compliments-2026", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "I Read 2000 Comments About the Best Perfumes", "observed_source": "Who What Wear" } }, { "source": "Marie Claire UK", "title": "My 10 Most Complimented Perfumes As A Beauty Editor", "content_type": "editorial personal test", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G09-O1", "url": "https://www.marieclaire.co.uk/beauty/fragrance/perfumes-for-compliments", "url_status": "Source destination matched", "link_verification": { "url": "https://www.marieclaire.co.uk/beauty/fragrance/perfumes-for-compliments", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "My 10 Most Complimented Perfumes As A Beauty Editor", "observed_source": "Marie Claire UK" } }, { "source": "Reddit", "title": "Which fragrance gets you the most compliments from strangers?", "content_type": "community discussion", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G09-O2", "url": "https://www.reddit.com/r/FragranceStories/comments/1rr94xu/which_fragrance_gets_you_the_most_compliments/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/FragranceStories/comments/1rr94xu/which_fragrance_gets_you_the_most_compliments/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Which fragrance gets you the most compliments from strangers?", "observed_source": "Reddit" } }, { "source": "Refinery29", "title": "I Own 300 Perfumes: These 7 Get The Most Compliments", "content_type": "editorial personal test", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G09-O3", "url": "https://www.refinery29.com/en-us/most-compliment-worthy-perfumes-fragrances", "url_status": "Source destination matched", "link_verification": { "url": "https://www.refinery29.com/en-us/most-compliment-worthy-perfumes-fragrances", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "I Own 300 Perfumes: These 7 Get The Most Compliments", "observed_source": "Refinery29" } } ], "creator_appearances": [ "Monika Cioch: AIO inline citation and video module; older separate video also ordinary organic", "FromAbiWithLove: video module", "Cherayeslifestyle: two video module results", "redolessence: ordinary organic Instagram video" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G10", "theme_id": 10, "query": "body mist vs perfume", "query_url": "https://www.google.com/search?q=body+mist+vs+perfume&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Format comparison pages explain concentration, wear, price and occasion; the visible Reddit result disputes simple longevity hierarchies.", "leading_organic_examples": [ { "source": "The Perfume Shop", "title": "Body spray & body mist vs perfume", "content_type": "retailer comparison", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G10-O0", "url": "https://www.theperfumeshop.com/blog/expertise/body-spray-vs-perfume", "url_status": "Source destination matched", "link_verification": { "url": "https://www.theperfumeshop.com/blog/expertise/body-spray-vs-perfume", "checked_date": "2026-09-24", "basis": "Exact destination retained in the wider source register.", "observed_title": "Body spray & body mist vs perfume", "observed_source": "The Perfume Shop" } }, { "source": "Reddit", "title": "Body Mists or Perfume?", "content_type": "community discussion", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G10-O1", "url": "https://www.reddit.com/r/FemFragLab/comments/1lewsdu/body_mists_or_perfume/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/FemFragLab/comments/1lewsdu/body_mists_or_perfume/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Body Mists or Perfume?", "observed_source": "Reddit" } }, { "source": "Phlur", "title": "When To Use A Perfume Vs. A Body Mist", "content_type": "brand comparison", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G10-O2", "url": "https://phlur.com/blogs/perfumery-dictionary/perfume-vs-body-mist", "url_status": "Source destination matched", "link_verification": { "url": "https://phlur.com/blogs/perfumery-dictionary/perfume-vs-body-mist", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "When To Use A Perfume Vs. A Body Mist", "observed_source": "Phlur" } }, { "source": "OLAPLEX", "title": "What Is a Hair & Body Mist: And How Is It Different", "content_type": "brand comparison", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G10-O3", "url": "https://ca.olaplex.com/blogs/news/body-mist-vs-perfume", "url_status": "Source destination matched", "link_verification": { "url": "https://ca.olaplex.com/blogs/news/body-mist-vs-perfume", "checked_date": "2026-09-24", "basis": "Article matched in current web search; indexed Canadian locale.", "observed_title": "What Is a Hair & Body Mist: And How Is It Different", "observed_source": "OLAPLEX" } } ], "creator_appearances": [ "Perfumediaa: Instagram AIO inline source, destination not resolved" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G11", "theme_id": 11, "query": "how to make perfume last longer", "query_url": "https://www.google.com/search?q=how+to+make+perfume+last+longer&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Step-by-step tutorials and numbered hacks. AIO includes an embedded tutorial, creator citations and written advice; organic Reddit foregrounds practical experience.", "leading_organic_examples": [ { "source": "Reddit", "title": "What do you use to make your perfume last longer without altering it?", "content_type": "community discussion", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G11-O0", "url": "https://www.reddit.com/r/FragranceStories/comments/1resjn6/what_do_you_use_to_make_your_perfume_last_longer/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/FragranceStories/comments/1resjn6/what_do_you_use_to_make_your_perfume_last_longer/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "What do you use to make your perfume last longer without altering it?", "observed_source": "Reddit" } }, { "source": "Cosmopolitan", "title": "20 Tips to Make Your Perfume Last Longer", "content_type": "editorial how-to", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "destination_url": "https://www.cosmopolitan.com/style-beauty/beauty/a69661296/tips-to-make-your-perfume-last-longer/", "content_validation_limit": "Verified as a format and messaging example, not scientific validation of instructions or new-product performance.", "source_link_id": "G11-O1", "url": "https://www.cosmopolitan.com/style-beauty/beauty/a69661296/tips-to-make-your-perfume-last-longer/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.cosmopolitan.com/style-beauty/beauty/a69661296/tips-to-make-your-perfume-last-longer/", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "20 Tips to Make Your Perfume Last Longer", "observed_source": "Cosmopolitan" } }, { "source": "Eden Perfumes", "title": "How to Make Your Perfume Last from Day to Night", "content_type": "brand how-to", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G11-O2", "url": "https://edenperfumes.co.uk/blog/make-your-perfume-last-from-day-to-night/", "url_status": "Source destination matched", "link_verification": { "url": "https://edenperfumes.co.uk/blog/make-your-perfume-last-from-day-to-night/", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "How to Make Your Perfume Last from Day to Night", "observed_source": "Eden Perfumes" } }, { "source": "L’Occitane Indonesia", "title": "7 Ways to Make Perfume Last Longer", "content_type": "brand how-to", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G11-O3", "url": "https://id.loccitane.com/blogs/provence-story/how-to-make-perfume-last-longer", "url_status": "Source destination matched", "link_verification": { "url": "https://id.loccitane.com/blogs/provence-story/how-to-make-perfume-last-longer", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "7 Ways to Make Perfume Last Longer", "observed_source": "L’Occitane Indonesia" } } ], "creator_appearances": [ "Breonna Queen: embedded AIO video", "Real Men Real Style: AIO source card and video module", "WhiffofLévon: AIO inline source", "Cherayeslifestyle: video module", "Triple B: video module", "Trey Bryant: ordinary organic YouTube short" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G12", "theme_id": 12, "query": "sol de janeiro layering combinations", "query_url": "https://www.google.com/search?q=sol+de+janeiro+layering+combinations&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Brand instruction combines with community recipes, social clips and Pinterest charts; search-visible paid partnership is explicitly labelled.", "leading_organic_examples": [ { "source": "Sol de Janeiro", "title": "How To Layer Fragrances", "content_type": "brand how-to", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G12-O0", "url": "https://soldejaneiro.com/blogs/routine/how-to-layer-fragrances", "url_status": "Source destination matched", "link_verification": { "url": "https://soldejaneiro.com/blogs/routine/how-to-layer-fragrances", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "How To Layer Fragrances", "observed_source": "Sol de Janeiro" } }, { "source": "Reddit", "title": "What sol de janeiro scents are the best to layer with each other?", "content_type": "community discussion", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G12-O1", "url": "https://www.reddit.com/r/SoldeJaneiro/comments/1ltvo5b/what_sol_de_janeiro_scents_are_the_best_to_layer/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/SoldeJaneiro/comments/1ltvo5b/what_sol_de_janeiro_scents_are_the_best_to_layer/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "What sol de janeiro scents are the best to layer with each other?", "observed_source": "Reddit" } }, { "source": "Pinterest", "title": "The Ultimate Guide To The Best Sol de Janeiro 62 Layering Combs", "content_type": "social visual guide", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G12-O2", "url": "https://in.pinterest.com/pin/the-ultimate-guide-to-the-best-sol-de-janeiro-62-layering-combs--52917364366571278/", "url_status": "Source destination matched", "link_verification": { "url": "https://in.pinterest.com/pin/the-ultimate-guide-to-the-best-sol-de-janeiro-62-layering-combs--52917364366571278/", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "The Ultimate Guide To The Best Sol de Janeiro 62 Layering Combs", "observed_source": "Pinterest" } }, { "source": "Lemon8", "title": "How to Layer Your Favorite Scents with Sol De Janeiro", "content_type": "social guide", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G12-O3", "url": "https://www.lemon8-app.com/experience/perfumes-to-mix-mix-with-40-sol?region=us", "url_status": "Source destination matched", "link_verification": { "url": "https://www.lemon8-app.com/experience/perfumes-to-mix-mix-with-40-sol?region=us", "checked_date": "2026-09-24", "basis": "Exact title matched in live results for the original query and followed to destination.", "observed_title": "How to Layer Your Favorite Scents with Sol De Janeiro", "observed_source": "Lemon8" } } ], "creator_appearances": [ "Sol de Janeiro: TikTok AIO inline source and video module", "Mathilde: Instagram video module, title says SoldeJaneiroPartner", "Indica Monique: YouTube video module", "Nidiya D: YouTube video module", "atzumeryah: ordinary organic Instagram", "Unresolved Instagram account: AIO source card for daily combinations" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G13", "theme_id": 13, "query": "is sol de janeiro worth it", "query_url": "https://www.google.com/search?q=is+sol+de+janeiro+worth+it&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Value is argued through sensory enjoyment, wear, body-care utility and price. Brand-level query mixes categories, so it cannot stand for EDP evaluation.", "leading_organic_examples": [ { "source": "Reddit", "title": "Are Sol De Janeiro products worth the money?", "content_type": "community discussion", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G13-O0", "url": "https://www.reddit.com/r/FemFragLab/comments/1e7gbwl/are_sol_de_janeiro_products_worth_the_money/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/FemFragLab/comments/1e7gbwl/are_sol_de_janeiro_products_worth_the_money/", "checked_date": "2026-09-24", "basis": "Exact destination retained in the Reddit source register.", "observed_title": "Are Sol De Janeiro products worth the money?", "observed_source": "Reddit" } }, { "source": "MissLJBeauty", "title": "An Honest Sol de Janeiro Perfume Mist Review", "content_type": "creator blog review", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G13-O1", "url": "https://www.missljbeauty.com/2025/03/an-honest-sol-de-janeiro-perfume-mist.html", "url_status": "Source destination matched", "link_verification": { "url": "https://www.missljbeauty.com/2025/03/an-honest-sol-de-janeiro-perfume-mist.html", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "An Honest Sol de Janeiro Perfume Mist Review", "observed_source": "MissLJBeauty" } }, { "source": "Yahoo", "title": "I Tested Every Sol de Janeiro Product: These 8 Are Worth", "content_type": "editorial review", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G13-O2", "url": "https://shopping.yahoo.com/beauty/skincare/articles/tested-every-sol-janeiro-product-120000659.html", "url_status": "Source destination matched", "link_verification": { "url": "https://shopping.yahoo.com/beauty/skincare/articles/tested-every-sol-janeiro-product-120000659.html", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "I Tested Every Sol de Janeiro Product: These 8 Are Worth", "observed_source": "Yahoo" } }, { "source": "MissLJBeauty", "title": "An Honest Sol de Janeiro Bum Bum Cream Review", "content_type": "creator blog review", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G13-O3", "url": "https://www.missljbeauty.com/2024/12/an-honest-sol-de-janeiro-bum-bum-cream.html", "url_status": "Source destination matched", "link_verification": { "url": "https://www.missljbeauty.com/2024/12/an-honest-sol-de-janeiro-bum-bum-cream.html", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "An Honest Sol de Janeiro Bum Bum Cream Review", "observed_source": "MissLJBeauty" } } ], "creator_appearances": [ "Himi Khandelwal: Instagram AIO source card" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G14", "theme_id": 14, "query": "how to choose a perfume", "query_url": "https://www.google.com/search?q=how+to+choose+a+perfume&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Interactive finders, beginner explainers and sampling advice connect notes and identity with trial on skin.", "leading_organic_examples": [ { "source": "The Perfume Shop", "title": "Perfume Finder", "content_type": "retailer interactive tool", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G14-O0", "url": "https://www.theperfumeshop.com/perfume-finder/finder", "url_status": "Source destination matched", "link_verification": { "url": "https://www.theperfumeshop.com/perfume-finder/finder", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Perfume Finder", "observed_source": "The Perfume Shop" } }, { "source": "Reddit", "title": "How do you find your fragrance?", "content_type": "community discussion", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G14-O1", "url": "https://www.reddit.com/r/fragrance/comments/12xkv44/how_do_you_find_your_fragrance/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/fragrance/comments/12xkv44/how_do_you_find_your_fragrance/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "How do you find your fragrance?", "observed_source": "Reddit" } }, { "source": "The Perfume Society", "title": "FIND A FRAGRANCE", "content_type": "specialist interactive tool", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G14-O2", "url": "https://perfumesociety.org/", "url_status": "Source destination matched", "link_verification": { "url": "https://perfumesociety.org/", "checked_date": "2026-09-24", "basis": "Homepage URL explicitly retained in the G14 result snapshot; current search confirms Find a Fragrance.", "observed_title": "FIND A FRAGRANCE", "observed_source": "The Perfume Society" } }, { "source": "Memo Paris", "title": "How to Choose a Perfume: A Simple Guide", "content_type": "brand explainer", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "destination_url": "https://uk.memoparis.com/pages/how-to-choose-a-perfume", "content_validation_limit": "The body-chemistry section includes unsourced claims tying complexion to scent retention and preference. Do not adopt those as scientific evidence or demographic recommendations.", "source_link_id": "G14-O3", "url": "https://uk.memoparis.com/pages/how-to-choose-a-perfume", "url_status": "Source destination matched", "link_verification": { "url": "https://uk.memoparis.com/pages/how-to-choose-a-perfume", "checked_date": "2026-09-24", "basis": "Exact destination retained in the inspected research record.", "observed_title": "How to Choose a Perfume: A Simple Guide", "observed_source": "Memo Paris" } } ], "creator_appearances": [ "The Style Consultant: embedded AIO YouTube short and inline source" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G15", "theme_id": 15, "query": "make friends London activities", "query_url": "https://www.google.com/search?q=make+friends+London+activities&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Listings and actual community offers dominate. AIO behaves as an event concierge with dates and places; generic national character claims are unnecessary.", "leading_organic_examples": [ { "source": "Eventbrite", "title": "Discover Make Friends Events & Activities in London", "content_type": "event directory", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G15-O0", "url": "https://www.eventbrite.co.uk/d/united-kingdom--london--69475/make-friends/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.eventbrite.co.uk/d/united-kingdom--london--69475/make-friends/", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "Discover Make Friends Events & Activities in London", "observed_source": "Eventbrite" } }, { "source": "Reddit", "title": "Activities to make new friends?", "content_type": "community discussion", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G15-O1", "url": "https://www.reddit.com/r/london/comments/13fiehl/activities_to_make_new_friends/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.reddit.com/r/london/comments/13fiehl/activities_to_make_new_friends/", "checked_date": "2026-09-24", "basis": "Matched the named source/title in live Google results and followed that result to its destination; tracking parameter removed where present. This resolves the link, not a new historical-placement claim.", "observed_title": "Activities to make new friends?", "observed_source": "Reddit" } }, { "source": "The Great Friendship Project", "title": "Where Real Friendships Begin", "content_type": "community organiser", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G15-O2", "url": "https://friendship-project.co.uk/", "url_status": "Source destination matched", "link_verification": { "url": "https://friendship-project.co.uk/", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Where Real Friendships Begin", "observed_source": "The Great Friendship Project" } }, { "source": "The Collective", "title": "7 ways to make new friends in London", "content_type": "brand local guide", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G15-O3", "url": "https://www.thecollective.com/5-ways-to-make-new-friends-in-london", "url_status": "Source destination matched", "link_verification": { "url": "https://www.thecollective.com/5-ways-to-make-new-friends-in-london", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "7 ways to make new friends in London", "observed_source": "The Collective" } } ], "creator_appearances": [], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G16", "theme_id": 16, "query": "Brazilian cultural events London", "query_url": "https://www.google.com/search?q=Brazilian+cultural+events+London&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Ticket directories, venues and cultural organisations offer distinct music, learning and arts routes; dates need verification before use.", "leading_organic_examples": [ { "source": "Eventbrite", "title": "Discover Brazilian Party Events & Activities in London", "content_type": "event directory", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G16-O0", "url": "https://www.eventbrite.com/d/united-kingdom--london/parties/brazilian-party/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.eventbrite.com/d/united-kingdom--london/parties/brazilian-party/", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Discover Brazilian Party Events & Activities in London", "observed_source": "Eventbrite" } }, { "source": "Resident Advisor", "title": "Boa Nova Festival 2026 at Leyton Jubilee Park", "content_type": "event listing", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G16-O1", "url": "https://ra.co/events/2363832", "url_status": "Source destination matched", "link_verification": { "url": "https://ra.co/events/2363832", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "Boa Nova Festival 2026 at Leyton Jubilee Park", "observed_source": "Resident Advisor" } }, { "source": "Embassy of Brazil / Meetup", "title": "Cultural Events at the Embassy of Brazil in London", "content_type": "institutional event listing", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G16-O2", "url": "https://www.meetup.com/cultural-events-at-the-embassy-of-brazil-in-london/", "url_status": "Source destination matched", "link_verification": { "url": "https://www.meetup.com/cultural-events-at-the-embassy-of-brazil-in-london/", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Cultural Events at the Embassy of Brazil in London", "observed_source": "Embassy of Brazil / Meetup" } }, { "source": "DICE", "title": "Brazilian Gigs in London", "content_type": "event directory", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G16-O3", "url": "https://dice.fm/browse/london-54d8a23438fe5d27d500001c/music/gig/brazilian", "url_status": "Source destination matched", "link_verification": { "url": "https://dice.fm/browse/london-54d8a23438fe5d27d500001c/music/gig/brazilian", "checked_date": "2026-09-24", "basis": "Named source matched in live Google results and result followed to destination. Original capture unchanged.", "observed_title": "Brazilian Gigs in London", "observed_source": "DICE" } } ], "creator_appearances": [ "xox.events: ordinary organic Instagram profile, not a verified video" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." }, { "id": "G17", "theme_id": 17, "query": "autumn perfumes", "query_url": "https://www.google.com/search?q=autumn+perfumes&gl=gb&hl=en&pws=0", "capture_date": "2026-09-24", "market": "GB parameters; English; signed out; UK IP-derived location", "aio_status": "observed", "aio_claim_status": "recorded search output, not verified factual or product substantiation", "interpretation": "Seasonal retail edits and freshly updated editorial lists foreground warmth, spice, intensity and comfort.", "leading_organic_examples": [ { "source": "Jo Malone London", "title": "Autumn & Winter Fragrances", "content_type": "brand collection", "organic_order_in_selected_main_results": 1, "destination_status": "Source destination matched", "source_link_id": "G17-O0", "url": "https://www.jomalone.co.uk/autumn-winter-edit", "url_status": "Source destination matched", "link_verification": { "url": "https://www.jomalone.co.uk/autumn-winter-edit", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Autumn & Winter Fragrances", "observed_source": "Jo Malone London" } }, { "source": "Parfumdreams UK", "title": "Perfumes by seasons", "content_type": "retailer collection", "organic_order_in_selected_main_results": 2, "destination_status": "Source destination matched", "source_link_id": "G17-O1", "url": "https://www.parfumdreams.co.uk/Fragrances/Perfumes-by-seasons", "url_status": "Source destination matched", "link_verification": { "url": "https://www.parfumdreams.co.uk/Fragrances/Perfumes-by-seasons", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Perfumes by seasons", "observed_source": "Parfumdreams UK" } }, { "source": "British Vogue", "title": "12 Intense Autumn Fragrances That Linger Long After Dark", "content_type": "editorial recommendation", "organic_order_in_selected_main_results": 3, "destination_status": "Source destination matched", "source_link_id": "G17-O2", "url": "https://www.vogue.co.uk/article/intense-autumn-fragrances", "url_status": "Source destination matched", "link_verification": { "url": "https://www.vogue.co.uk/article/intense-autumn-fragrances", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "12 Intense Autumn Fragrances That Linger Long After Dark", "observed_source": "British Vogue" } }, { "source": "Shay & Blue", "title": "Autumn Fragrances | All Gender Seasonal Scents", "content_type": "brand collection", "organic_order_in_selected_main_results": 4, "destination_status": "Source destination matched", "source_link_id": "G17-O3", "url": "https://www.shayandblue.com/collections/autumn-fragrances", "url_status": "Source destination matched", "link_verification": { "url": "https://www.shayandblue.com/collections/autumn-fragrances", "checked_date": "2026-09-24", "basis": "Publisher and article matched in current web search; title may have changed since the captured result.", "observed_title": "Autumn Fragrances | All Gender Seasonal Scents", "observed_source": "Shay & Blue" } } ], "creator_appearances": [ "FromAbiwithlove: YouTube thumbnail/title in image module only" ], "limits": "One purposive query per theme, one dated result observation. Organic numbering omits shopping, sponsored placements, discussion carousels and video/image modules. No stable rank, representative share, reach or causal performance claim." } ], "creators": [ { "id": "V01", "title": "Every Confidence-Boosting Perfume in My Collection | 30 “Power Mode” Fragrances 💪🏼", "creator": "Tammy Roxanne", "url": "https://www.youtube.com/watch?v=-U-MxIUdAag", "publication_date": "20260523", "duration_seconds": 1586, "metrics_capture_date": "2026-09-24", "theme_ids": [ 1, 6 ], "search_ids": [ "G01" ], "observed_surface": "AI Overview source card; ordinary video module", "inspection": "platform captions and metadata; no visual-frame inspection", "inspection_scope": "00:00–01:30 caption opening inspected", "observation": "Personal collection organised into six emotional categories; this episode covers confidence. The creator distinguishes becoming bolder from amplifying confidence already felt, then groups examples by notes.", "limits": "No product transfer to SDJ established in the inspected excerpt. Full video download returned 403, so captions/metadata only; no visual or pacing claim.", "platform": "YouTube", "format": "YouTube longform", "format_basis": "Retained YouTube metadata media_type=video; 1280 × 720. Classification is not based on length alone.", "video_id": "-U-MxIUdAag", "duration": "26:26" }, { "id": "V02", "title": "BEST PERFUMES FOR BEDTIME FOR WOMEN", "creator": "Cherayeslifestyle", "url": "https://www.youtube.com/watch?v=YZve2xCWgIw", "publication_date": "20260201", "duration_seconds": 965, "metrics_capture_date": "2026-09-24", "theme_ids": [ 1, 5, 8, 12 ], "search_ids": [ "G05" ], "observed_surface": "Ordinary organic YouTube result; no AIO citation recorded", "inspection": "platform captions and metadata; no visual-frame inspection", "inspection_scope": "00:02–01:47 caption opening inspected", "observation": "A viewer-requested bedtime list starts with how the day felt and the desired wind-down. Scarlet Poppy becomes a warm-hug comparison, then a gourmand combination leads into mist, cream and perfume layering.", "limits": "Personal enjoyment and recommendations, not sleep efficacy, approved SDJ layering or evidence of UK audience fit.", "platform": "YouTube", "format": "YouTube longform", "format_basis": "Retained YouTube metadata media_type=video; 1920 × 1080. Classification is not based on length alone.", "video_id": "YZve2xCWgIw", "duration": "16:05" }, { "id": "V03", "title": "Learning To Smell Episode 25 | Signature scent vs fragrance wardrobe explained for beginners", "creator": "Jessescentials", "url": "https://www.youtube.com/watch?v=0l1w7M0mpPg", "publication_date": "20260427", "duration_seconds": 57, "metrics_capture_date": "2026-09-24", "theme_ids": [ 6, 14 ], "search_ids": [ "G06" ], "observed_surface": "AI Overview source card; ordinary video module", "inspection": "full native captions and metadata plus eight sampled visual frames spanning the clip", "inspection_scope": "Full 00:02–00:56 captions; sampled frames at approximately 00:01, 00:07, 00:15, 00:23, 00:36, 00:42, 00:46 and 00:57", "observation": "Opens by saying a fragrance person does not need ten perfumes. Defines signature versus wardrobe, offers simplicity or variety as valid choices, and closes with a question.", "limits": "Does not prove short videos perform better or that four products should all be bought. Eight-frame sampling does not certify every visual moment, exact edit counts, audience response or absence of product footage throughout.", "platform": "YouTube", "format": "YouTube Shorts", "format_basis": "Retained YouTube metadata media_type=short; 720 × 1280. Classification is not based on length alone.", "video_id": "0l1w7M0mpPg", "duration": "0:57" }, { "id": "V04", "title": "11 Most Complemented Perfumes Now", "creator": "Monika Cioch", "url": "https://www.youtube.com/watch?v=nNHpjBr29jI", "publication_date": "20260425", "duration_seconds": 919, "metrics_capture_date": "2026-09-24", "theme_ids": [ 8, 9, 10, 13 ], "search_ids": [ "G09" ], "observed_surface": "AI Overview inline YouTube citation at 00:33; ordinary video module", "inspection": "platform captions and metadata; no visual-frame inspection", "inspection_scope": "00:01–01:22 and 13:08–14:59 captions inspected", "observation": "A compliment list claims an online-researched pattern of sweetness, recognisable identity and projection. Later SDJ 62 appears alongside prestige products; the creator describes at-home gourmand pleasure and mentions existing perfume-format options.", "limits": "The claimed formula is the creator’s opinion, not validated universal performance. Mist and existing EDP comments cannot prove anything about the forthcoming collection.", "platform": "YouTube", "format": "YouTube longform", "format_basis": "Retained YouTube metadata media_type=video; 3840 × 1920. Classification is not based on length alone.", "video_id": "nNHpjBr29jI", "duration": "15:19" }, { "id": "V05", "title": "How to make your perfume last ALL DAY Long", "creator": "Breonna Queen", "url": "https://www.youtube.com/watch?v=IMnfd1SUY4M", "publication_date": "20250202", "duration_seconds": 325, "metrics_capture_date": "2026-09-24", "theme_ids": [ 9, 11, 12 ], "search_ids": [ "G11" ], "observed_surface": "Embedded AI Overview tutorial, linked at 00:17", "inspection": "platform captions and metadata; no visual-frame inspection", "inspection_scope": "00:01–01:02 opening and later caption overview inspected", "observation": "A desired social reaction hooks a practical numbered routine. The opening promises getting more from perfume, then moves from showering into moisturising and application advice.", "limits": "Full video is 5:25; Google displayed a 3m segment, not total duration. Advice was not scientifically verified and is not a proposed SDJ usage instruction.", "platform": "YouTube", "format": "YouTube longform", "format_basis": "Retained YouTube metadata media_type=video; 3840 × 2160. Classification is not based on length alone.", "video_id": "IMnfd1SUY4M", "duration": "5:25" }, { "id": "V06", "title": "Sol De Janeiro- is it all hype? Or is it worth your money? Watch to find out.", "creator": "Himi Khandelwal / theskintellectualgirl", "url": "https://www.instagram.com/reel/DSmyU15D3iB/", "publication_date": "2025-12-23", "duration_seconds": 144, "metrics_capture_date": "2026-09-24", "theme_ids": [ 7, 13 ], "search_ids": [ "G07", "G13" ], "observed_surface": "Instagram AI Overview source card on adult suitability and worth-it queries", "inspection": "caption, visible comments and metadata only; video speech/frames not inspected", "inspection_scope": "Instagram page text", "observation": "A value-question review is reused across two AI questions. Visible comments include price/longevity doubts, enjoyment of 71/59, and requests for affordable alternatives.", "limits": "Google card snippet includes text not present in the displayed caption, potentially a comment or generated summary. Do not attribute its gifted-products claim to the creator. Comments are not review conclusions or segment prevalence.", "platform": "Instagram", "format": "Instagram Reel", "format_basis": "Native /reel/ URL; caption and visible comments inspected. Spoken/video content not inspected.", "video_id": null, "duration": "2:24" }, { "id": "V07", "title": "How to find the right fragrance? 🤔", "creator": "The Style Consultant", "url": "https://www.youtube.com/watch?v=RXNkvd9FzlE", "publication_date": "20250507", "duration_seconds": 106, "metrics_capture_date": "2026-09-24", "theme_ids": [ 8, 10, 14 ], "search_ids": [ "G14" ], "observed_surface": "Embedded video in expanded AI Overview; inline YouTube source", "inspection": "platform captions and metadata; no visual-frame inspection", "inspection_scope": "Full 00:02–01:45 captions inspected", "observation": "Question-led beginner guide covers familiar smells, fragrance families, skin testing, development over time and lifestyle. It ends by prioritising personal response over trends, advertising and price.", "limits": "Opening research claim was not verified; captioned product names are noisy. Google showed 1:47 while metadata returned106 seconds. No precision inference or format-effect claim.", "platform": "YouTube", "format": "YouTube Shorts", "format_basis": "Retained YouTube metadata media_type=short; 1080 × 1920. Classification is not based on length alone.", "video_id": "RXNkvd9FzlE", "duration": "1:46" } ], "note": "Dated observed placements. Not a ranking study or independent verification of AI advice." }