# Rituals and occasions

Chapter 10 | Captured 24 September 2026

## Finding

Fragrance is not only for going out. Some SDJ fans wear it after a shower or before bed, simply because they enjoy how it feels to them.

## Conversations

Two separate accounts describe SDJ in private, everyday routines. That gives the launch a quieter side of pleasure alongside the more familiar party and holiday moments.

Counterpoint: A social, sunny brand image does not exhaust the use occasions. Some consumers reserve pricier products for special occasions, whereas others use fragrance when staying home.

## Recommendation for the Sol de Janeiro launch

Show SDJ across a real day, including the moments nobody else sees. Let creators explain their own after-shower or evening ritual, without presenting fragrance as a sleep treatment.

## Limits

Consumer mist use is not approved EDP application instruction. Do not transfer hair/clothes/bedtime usage or longevity advice without product guidance. Current mist/brand discussion does not substantiate future EDP performance or exact new-product demand.

## Current sizing

Overlapping sets: do not add these rows. Ahrefs estimated UK monthly Google searches, latest-known 12-month average.

- 05_bedtime / ambiguous_sleep: 20; 1 keywords; accepted_intent_partition
- 05_bedtime / explicit_bedtime_use: 30; 9 keywords; accepted_intent_partition
- 05_bedtime / product_or_unresolved_phrase: 40; 8 keywords; accepted_intent_partition
- 05_work / ambiguous_office: 10; 2 keywords; accepted_intent_partition
- 05_work / ambiguous_workplace_product: 40; 2 keywords; accepted_intent_partition
- 05_work / postal_logistics: 10; 2 keywords; accepted_intent_partition
- 05_work / product_or_unresolved_phrase: 10; 16 keywords; accepted_intent_partition
- 05_work / room_scent: 0; 1 keywords; accepted_intent_partition
- 05_work / workplace_use: 50; 37 keywords; accepted_intent_partition
- 05_wedding / original_mapped_set: 2,390; 134 keywords; not_full_relevance_audited
- 05_dates_evening / evening_date_use: 300; 39 keywords; accepted_intent_partition
- 05_dates_evening / making_activity: 0; 2 keywords; accepted_intent_partition
- 05_dates_evening / product_or_unresolved_phrase: 30; 19 keywords; accepted_intent_partition

## Exact selected quotations

Going to bed right now and just put on the Sol de Janeiro - Cheirosa '62 body spray on post-shower. It's so comforting and yummy!

https://www.reddit.com/r/FemFragLab/comments/14e0b46/comment/josjecf/
Posted 2023-06-20

I like to wear them on days where I’m not doing much and I especially like to wear 71 after a shower/bath before bed as it’s just so comforting 😊

https://www.reddit.com/r/Perfumes/comments/11ohgeq/comment/jbsm0wx/
Posted 2023-03-11

## Source conversations

- [What scent(s) will you always love because of the memories it brings??](https://www.reddit.com/r/Perfumes/comments/1fzybdr)
- [Sharing my (finally organized and displayed) collection](https://www.reddit.com/r/FemFragLab/comments/1lxhzzj)
- [Are the “sol de janeiro” actually worth it?](https://www.reddit.com/r/Perfumes/comments/11ohgeq)
- [🌸 SOTD (Tuesday, Jun 20, 2023): What are you wearing today?](https://www.reddit.com/r/FemFragLab/comments/14e0b46)
- [⭐️ Updated Fragrance Collection, Set-Up & Thoughts ⭐️](https://www.reddit.com/r/FemFragLab/comments/1fyxjrw)
- [What does a perfume wardrobe need?](https://www.reddit.com/r/FemFragLab/comments/1uq8ihs/what_does_a_perfume_wardrobe_need/)
- [Sol De Janeiro Body Spray...](https://www.reddit.com/r/Sephora/comments/18wgukk)
- [I can see why the 10 year olds want these😂😂 I get so many compliments when wearing them 🥰](https://www.reddit.com/r/Perfumes/comments/1aru3hv)
- [Looking for a New, Sweet Perfume](https://www.reddit.com/r/Perfumes/comments/1sn959m/looking_for_a_new_sweet_perfume/)
- [Sol de Janeiro Cheirosa 71 is over-hated; not overrated!](https://www.reddit.com/r/Perfumes/comments/1u6yvr9/sol_de_janeiro_cheirosa_71_is_overhated_not/)
- [Does anyone else feel like Sol De Janeiro isn’t worth the price?](https://www.reddit.com/r/Sephora/comments/19bkilt)
- [How many perfumes and or aftershaves/colognes do you own and how and when do you where them?](https://www.reddit.com/r/AskUK/comments/11wuvoc)
- [Perfume for different seasons?](https://www.reddit.com/r/Perfumes/comments/1vq8lhr/perfume_for_different_seasons/)